Qualitative (Moderating) > Traditional research like Focus groups, Dyads/Triads, IDIs – in person or online

In-Situ experiences (Ethnography) > “Shadow” a shopping experience, observe and/or interview people at work, at home, at play – going where they are, into their world

Expert interviews > Talk to those with specialized knowledge of a category, a target or something else to get a different perspective on the business issue

Website Development and Usability > Observe behavior and capture attitudes while on a website

Research Mining > Analyze and interpret existing research with a fresh eye, resulting in new insights and ideas

Immersion experiences > Give clients the ability to see their consumer’s world through their own eyes. Create inspiration through visits to venues that reshape our perceptions

Facilitation > Ideation – Use a series of innovative techniques to create “new to the world” ideas. Worksession – Work with your team to develop the “so whats” and next steps/action plan

Concept development > Create impactful, insight-based concepts