The open and engaging Friendsight experience doesn’t end in the field.
Our reporting of the results is distinctly different than most other moderators. We strive to tell a story with the key insights, not just report back what happened in the research. We do this by diving deeper to understand the “whys” behind the “whats”. We tell you all of that, along with the “so whats” – strategic and tactical recommendations for your business going forward.
The reports themselves are different as well. We present them in an interesting, easy to follow, and enjoyable to read format (usually in Powerpoint). We use visuals, quotes and other relevant techniques to bring the consumer and the insights alive for your team. Our hope is that the report becomes a living document of your research and is used to communicate the results throughout your company. This report will not become just another dusty deck in your files or on your shelves!