Consumer/Customer Centric > We believe that people are at the core of all great business decisions —so, we study them from all angles, with various tools and techniques, to understand them, head, heart and soul.

Curious > We find the world to be a fascinating place and are always looking to understand more about it – particularly people and the way they live in it – what are their unique perspectives and experiences?

Experienced > Having extensive client side and consulting marketing research experience provides us a unique view of your situation. We know what it is like to manage budgets, work with senior management and leverage insights to influence business strategy. We have walked in your shoes!

Collaborative > We seek to have long-term relationships with our clients. Because of this, we are able to develop an in-depth understanding of your business and can be a true partner in delivering results that make an immediate impact.

Flexible > While we have proven methodologies, we will develop customized approaches to answer your unique business challenges. We are strategic, yet we still get answers to your most tactical questions. Call us Gumby!

Enthusiastic > We are passionate and energetic, while remaining open and friendly. This breaks down walls, encourages active dialogue and creates a high level of response and trust from both team members and consumers/customers. We believe life is too short to not have some fun!

Straightforward and Honest > We tell it like it is. While we pride ourselves on being objective, we almost always have an opinion and will be glad to share it. We will provide our candid perspective on research objectives, the approach/process, action plans, business decisions, or anything else that is needed.