Friendsight, LLC is a qualitative research and strategic consulting firm founded on the premise that it is more productive and rewarding to dig for insights when everyone is comfortable and at ease, like they would be in a conversation with a friend. Real listening takes place, and with it, comes a different perspective.

By being friendly and highly receptive, we are able to develop a deep, intuitive understanding of the CONSUMER/CUSTOMER, the CULTURE, and the CLIENT. This understanding is essential to creating innovative, yet do-able solutions to business problems.

CONSUMER/CUSTOMER – head, heart and soul
CULTURE – the world in which he or she exists, and
CLIENT – with their problems, concerns and dreams